Travel & Leisure Communications Festival

20.01.2012.

Creative Industry Festival Budva, 19Tth , 20th and 21st April 2012. Splendid Conference & Spa Resort

Why?

Let's go on. We revised FTC Festival travel communication and make it into a FOR - Festival of rest and leisure, Travel & Leisure Communications Festival.
A new name for the new strategic position. Festival turns on contemporary understanding of leisure and tourism that it does not reduce the travel of the sun and the sea (Sun, Sea, Sand), but recognizes that rest and recreation - the excitement, entertainment and education (Excitement, Entertainment, Education) - the driving force of tourism and the global economy. But as well as the creativity.
Technological advances have made the revolution and produce change and extend their use-value and get the meaning and role that could not be assumed.

The food is consumed for the maintenance of life), the place of consumption have become a destination of fun and enjoyment, computers become places where people work, fixed telephone line is sometimes used for a conversation, mostly for communication of information, entertainment and educational contents, we used mobile phone for playing, educating, courting, pay parking and utilities ... The ability of the product and brand to leisure and relaxation become one of the key criteria of their success. Therefore FOR is positioned as a festival of creative industry, creative space for the exhibition and communication developments in the leisure and entertainment in the area of the Region.

It is understandable that what determines the value of the prize

The membership in FOR-jury for 2012. was accepted by the most familiar names and largest authorities in the communications market in this part of the world.
Apart from Ivan Stankovic, DDB Communis Belgrade-Sarajevo- Skopje and Ivo Laurenčič, Idea Plus, Belgrade-Skopje (last year's jury members), membership in the jury also accepted Davor Bruketa, Bruketa & Zinic OM Agency , Brandoctor, Brlog and Brigada, Zagreb-Baku, the agency with the most international awards in the region, the doyen of marketing communications is Jernej Repovš, chairman and regional creative director of Studio Marketing JWT Ljubljana, the man who created the mid-eighties cult tourism campaign with far-reaching effects - "Slovenia, my country" and Bojan Hadžihalilović, Agency Factory Sarajevo, member of the famous design studio Trio.

Components

In addition to the competition works of best communication (TV & cinema, press, outdoor, digital, design, integrated communication campaigns, direct campaigns, events, PR, innovative campaigns) dominates revue, information and problem-solving, non-competition program through Festival, which consists of marketing and presentation of communication strategies, creative strategies and concepts, campaigns, success stories, case studies and panel discussions. The problem of branding cities and tourist destinations is one of the focuses of the festival. Intriguing, for example, is when a new man wakes up and turns the entire Philharmonic in bestselling 'product' for which concert tickets are sold months in advance or when a new music festival for a short time become a motive of tourist movements of tens of thousands of young Western Europe. Or when a company from a small town for years creates a leading position in the sphere of gambling in South Eastern Europe? It is worth to hear these stories, find out the problems, pitfalls and obstacles facing communications and analyze ideas and strategies that were taking place. We invited them.
FESTIVAL INFO
(+382 33) 402 204, 410 423
amc@t-com.me;
fair@jadranskisajam.co.me
www.amc.co.me - www.adriafair.co.me

Third, not least, the FOR means events and parties, rest and entertainment, a challenge for people of curious spirits and refined senses, prone to heat south of the Adriatic therefore it presents a meeting place of businessmen, managers, creative, media personalities and all who know the secret of business success in a successful communication.
A place where you can hear, see and try new, but the good old stuff.
Vranac Reserve for bedtime, oysters and champagne for a good day, for example.

The region with a surplus of creativity

Optimists believe that this concept and configuration of the Festival makes room for even the exercise of public interest in the direction of change of attitudes and opinions of the population of the region on economic values and perspectives of development and acceptance of creative industries (music, film, publishing, advertising, performing arts, design, fashion, architecture, TV, digital media, digital games) as the future economy of the region. The Creative industries in Britain, according to an example, of employing 2 million people and account for 60 billion pounds in the national economy, or 7.3 percent of UK GDP. With the amount of knowledge and creativity that is present just a few days to almost the southernmost point of the Adriatic, FOR is a creative think tank, marketing workshop, entertainment event, but aslo fine food and wine tasting center. Enjoy Creativity, Enjoy Mediterranean.

Sponsors
National Tourism Organisation of Montenegro
Municipality of Budva

Media coverage
Radio Television of Montenegro

Media partners
media-marketing.ba, Atlas TV

Organizers
Adriatic Fair and AMC Communications

Partners
Splendid Conference & Spa Resort *****
The Queen of Montenegro Hotel ****
Web site: under development
Last year edition: www.ftk.me